I’m the founder of Start Me Up, a program that brings STEM students and specialists together to fast-track tech & sustainability projects in Indonesia. 

Projects to date have included:


Alumni have landed jobs for some of the world’s top companies, including TESLA, Google, Microsoft and McKinsey. Start Me Up has been featured in The Guardian, Business Insider and HuffPost.

A former business journalist (The Times, Fast Company and The Telegraph), I started a freelance communications consultancy called The Story Scientist ten years ago. 

My clients (and sometimes my writing) have appeared in Forbes, Business Insider, Huffington Post, WSJ, The Daily Telegraph, Fast Company, The Guardian, and Tech Cocktail, among others. I’ve also been a copywriter for some of the world’s biggest corporations (Bank of America, PwC, etc).  

Recently I headed up communications and marketing for CamIn, a global innovation consultancy founded at Cambridge University’s science and engineering hub. CamIn builds teams of experts to assess opportunities unlocked by emerging technologies, ranging from hyperspectral imaging to generative AI. 

I’ve been an entrepreneurship workshop facilitator and coach for Techstars Startup Weekends. I’m interested in entrepreneurship, technology and design research and I’ve got an undergraduate degree from Oxford University in Politics, Philosophy and Economics.

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